Professional Practice and Ethics · PPE-J
A counselor keeps a personal Instagram account for family photos and weekend posts, and a separate page for her practice. A current client sends a request to connect with her personal account. The counselor is deciding how to manage both online presences. What should she do?
- AKeep the two presences apart on separate profiles, and turn down the connection the client wants.
- BSet the personal account to private and accept the request, since private settings keep the two roles apart.
- CMerge both presences into one public profile, since openness with clients builds more trust in the relationship.
- DAccept the request but post only neutral, generic content on the personal account so little of her life shows.
The answer is A
Why it is right. ACA H.6.a asks counselors who keep both professional and personal social media presences to create separate professional and personal pages and profiles. NBCC standard 114 has the counselor avoid non-professional online relationships with clients, including connecting with or following their accounts. A current client connecting to a personal account would create exactly that relationship, so the request is declined while the professional page stays separate.
Why each of the others was tempting
BPrivate settings can substitute for separate accounts
Would be right if: The personal account were used only for professional announcements
What rules it out: The personal account holds family photos and weekend posts, so it is personal, not professional.
CTransparency with clients requires one merged identity
Would be right if: The counselor kept only one account, used for professional work
What rules it out: The scenario describes two existing presences, one personal and one for her practice.
DNeutral posts make a personal account safe to share with clients
Would be right if: The personal account contained no posts at all
What rules it out: The scenario says the account holds family photos and weekend posts.
The key against the next best. The key separates the profiles and declines the connection, whereas the strongest distractor keeps the personal account open to the client through privacy settings.
